Using?online marketing promotional videos?drives action and increases conversions across the entire sales funnel ? from small ecommerce transactions to longer enterprise level sales processes.
The reasons are clear when looking at consumer behavior ? we are quickly becoming?an audience of viewers, not readers.? As such, they prefer watching online company videos and product videos to reading text.? Online advertising video is easier to consume, more engaging, easy to share and provides consumers with more information to help make informed decisions.? From brand awareness to lead generation to customer acquisition?there is nothing else that comes close to the effectiveness of a well-designed promotional video message.
Research from Forrester, ComScore, eMarketer, Invodo, Forbes and other top organizations all support how marketing with online video marketing by?internet video production?creates some form of action, moving the prospect deeper into he sales cycle, 52% of the time. Given these impressive stats marketing with web video is one of the best ways to engage and convert casual browsers into leads and paying customers.
Video is proven to increase landing page conversions, is highly-valued social media content and, used in conjunction with a contextual SEO strategy, can improve your search algorithm rankings to catapult you ahead of your competition and give you ongoing investment returns to your video production.
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